- effective techniques to dramatically improve profitability”
Most businesses are awash with more data than they can deal with – prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this data to effectively manage customer relationships.
In almost all cases sales and service staff are servicing customers who are not generating the most profits - which means that the business’s most important customers are being neglected. Little wonder that some of your best customers decide to leave.
An effectivesolution can ensure your marketing and sales teams have customer information that they can easily use to significantly grow the value of your customer base – typically:
- Your most profitable customers, and what characteristics make them so.
- Changes in customer purchasing behaviour – either an opportunity or threat.
- Gaps in product portfolios – indicating cross-sell, up-sell, and repeat-sell opportunities.
Over the past decade, customer relationship management solutions have evolved to the extent that they enable a business to grow the lifetime value of its customers, as well as counter customer defections.
Successful CRM implementations have enabled companies to leapfrog their competitors – often taking the dominant position in their industry through their superior profitability and customer retention levels.
Want to unlock value from your customer data? Contact us at IntelliNova – we’ve been extracting value from customer data since the early 90s. Make the call – you’ll start deriving benefits from your data in only a few weeks..
We hope that your find the articles on this site useful, and that they help you with your success in customer relationship management.
Customer Relationship Management News
- Salesnet Announces Upcoming Feature Pack Release
Salesnet, a customer relationship management CRM software company, announces an upcoming feature pack release including data management, security and browser compatibility enhancements. PRWeb August 29, 2014 Read the full story at http://www.prweb.com/releases/2014/08/prweb12131032.htm
- More Than Just A Number: Integrating The Call Centre
Yet, in South Africa, even companies that do realise the importance of customer relationship management can stumble when it comes to the basics. The war for their customer loyalty is won and lost on the basics. South Africa is lagging behind international omnichannel trends by about a year. The last year has seen an overwhelming number of companies focusing on social media as an essential part …
- How Companies Can Improve Customer Relationships Using High Quality Finance Data
Studies show that poor quality data is a major factor in the failure of many Customer Relationship Management CRM projects. The latest release of Suntico can help companies address this issue using the high quality data found inside a companys Sage 50 accounting records. PRWeb August 28, 2014 Read the full story at http://www.prweb.com/releases/2014/08/prweb12128702.htm
- Salesforce.com CRM Upgrade Puts Heavy Emphasis On Mobile
Salesforce.coms development teams are continuing their steady pace of improvements to the Salesforce1 mobile application, which first debuted at last years Dreamforce conference . More than 50 features being rolled out as part of the upcoming Winter 15 release of Salesforce.coms CRM customer relationship management suite target the mobile app, according to a set of release notes recently …