- effective techniques to dramatically improve profitability”
Most businesses are awash with more data than they can deal with – prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this data to effectively manage customer relationships.
In almost all cases sales and service staff are servicing customers who are not generating the most profits - which means that the business’s most important customers are being neglected. Little wonder that some of your best customers decide to leave.
An effectivesolution can ensure your marketing and sales teams have customer information that they can easily use to significantly grow the value of your customer base – typically:
- Your most profitable customers, and what characteristics make them so.
- Changes in customer purchasing behaviour – either an opportunity or threat.
- Gaps in product portfolios – indicating cross-sell, up-sell, and repeat-sell opportunities.
Over the past decade, customer relationship management solutions have evolved to the extent that they enable a business to grow the lifetime value of its customers, as well as counter customer defections.
Successful CRM implementations have enabled companies to leapfrog their competitors – often taking the dominant position in their industry through their superior profitability and customer retention levels.
Want to unlock value from your customer data? Contact us at IntelliNova – we’ve been extracting value from customer data since the early 90s. Make the call – you’ll start deriving benefits from your data in only a few weeks..
We hope that your find the articles on this site useful, and that they help you with your success in customer relationship management.
Customer Relationship Management News
- More Than Just A Number: Integrating The Call Centre
Yet, in South Africa, even companies that do realise the importance of customer relationship management can stumble when it comes to the basics. The war for their customer loyalty is won and lost on the basics. South Africa is lagging behind international omnichannel trends by about a year. The last year has seen an overwhelming number of companies focusing on social media as an essential part …
- Salesnet Announces Upcoming Feature Pack Release
Salesnet, a customer relationship management CRM software company, announces an upcoming feature pack release including data management, security and browser compatibility enhancements. PRWeb August 29, 2014 Read the full story at http://www.prweb.com/releases/2014/08/prweb12131032.htm
- 3 Tips For Getting The Most Out Of Your CRM System
Customer Relationship Management, or CRM, has been around for decades. By now, its common knowledge that CRM systems have transformative potential when it comes to streamlining operations and maximizing revenues. Yet very few businesses get the most out of their CRM systems. In many cases, high expectations lead to disappointing results, such as an influx of data that yield limited insight. But …
- WNS Announces Addition Of John Freeland To Board Of Directors
WNS Limited , a leading provider of global Business Process Management services, today announced the appointment of John Freeland to the companys Board of Directors effective September 1, 2014.