- effective techniques to dramatically improve profitability”
Most businesses are awash with more data than they can deal with – prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this data to effectively manage customer relationships.
In almost all cases sales and service staff are servicing customers who are not generating the most profits - which means that the business’s most important customers are being neglected. Little wonder that some of your best customers decide to leave.
An effectivesolution can ensure your marketing and sales teams have customer information that they can easily use to significantly grow the value of your customer base – typically:
- Your most profitable customers, and what characteristics make them so.
- Changes in customer purchasing behaviour – either an opportunity or threat.
- Gaps in product portfolios – indicating cross-sell, up-sell, and repeat-sell opportunities.
Over the past decade, customer relationship management solutions have evolved to the extent that they enable a business to grow the lifetime value of its customers, as well as counter customer defections.
Successful CRM implementations have enabled companies to leapfrog their competitors – often taking the dominant position in their industry through their superior profitability and customer retention levels.
Want to unlock value from your customer data? Contact us at IntelliNova – we’ve been extracting value from customer data since the early 90s. Make the call – you’ll start deriving benefits from your data in only a few weeks..
We hope that your find the articles on this site useful, and that they help you with your success in customer relationship management.
Customer Relationship Management News
- Research And Markets: Market Research: Customer Relationship Management Market Report 2013
Research and Markets has announced the addition of the “Customer Relationship Management Market Report 2013″ report to
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Synergistix, a leading provider of customer relationship management solutions for Life Sciences, held its 10th Annual Users Conference in Deerfield Beach, Florida with a record number of attendees last week.
- Apteans Onyx 7.5 To Help Power Great Customer Experiences
ATLANTA Aptean, a global leader in enterprise application software EAS today announced the launch of Onyx 7.5, the latest version of its intuitive Customer Relationship Management CRM solution. …
- Merkle Posts Record 2013 Results With More Than 18 Organic Growth
Merkle , a leading technology enabled, data driven customer relationship marketing firm and the nations largest privately held agency, today released its annual Year in Review for 2013.