- effective techniques to dramatically improve profitability”
Most businesses are awash with more data than they can deal with – prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this data to effectively manage customer relationships.
In almost all cases sales and service staff are servicing customers who are not generating the most profits - which means that the business’s most important customers are being neglected. Little wonder that some of your best customers decide to leave.
An effectivesolution can ensure your marketing and sales teams have customer information that they can easily use to significantly grow the value of your customer base – typically:
- Your most profitable customers, and what characteristics make them so.
- Changes in customer purchasing behaviour – either an opportunity or threat.
- Gaps in product portfolios – indicating cross-sell, up-sell, and repeat-sell opportunities.
Over the past decade, customer relationship management solutions have evolved to the extent that they enable a business to grow the lifetime value of its customers, as well as counter customer defections.
Successful CRM implementations have enabled companies to leapfrog their competitors – often taking the dominant position in their industry through their superior profitability and customer retention levels.
Want to unlock value from your customer data? Contact us at IntelliNova – we’ve been extracting value from customer data since the early 90s. Make the call – you’ll start deriving benefits from your data in only a few weeks..
We hope that your find the articles on this site useful, and that they help you with your success in customer relationship management.
Customer Relationship Management News
- Dominion Dealer Solutions Launches Online Advertising Platform For Automotive Dealers
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has laun
- Dominion Dealer Solutions Launches Comprehensive Reporting Dashboard For Website, Social And Inventory Merchandising …
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has announced the launch of the Market Center Digital Dashboard, a single login portal that enables dealers to view important metrics across key digital marketing channels.
- Dominion Dealer Solutions Launches Tablet Application For Its Next Generation CRM, DominionCMX
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has announced the launch of Mobile Showroom, a tablet application for users of its next generation CRM, DominionCMX.
- Social Customer Relationship Management CRM Market Worth 17.92 Billion By 2019
DALLAS, January 22, 2015 /PRNewswire/ According to a new market research report, ” Social Customer Relationship Management CRM Market by Solution Social Monitoring, Social Listening, Social …