- effective techniques to dramatically improve profitability”
Most businesses are awash with more data than they can deal with - prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this data to effectively manage customer relationships.
In almost all cases sales and service staff are servicing customers who are not generating the most profits - which means that the business’s most important customers are being neglected. Little wonder that some of your best customers decide to leave.
An effective Customer Relationship Management solution can ensure your marketing and sales teams have customer information that they can easily use to significantly grow the value of your customer base - typically:
- Your most profitable customers, and what characteristics make them so.
- Changes in customer purchasing behaviour – either an opportunity or threat.
- Gaps in product portfolios – indicating cross-sell, up-sell, and repeat-sell opportunities.
Over the past decade, customer relationship management solutions have evolved to the extent that they enable a business to grow the lifetime value of its customers, as well as counter customer defections.
Successful CRM implementations have enabled companies to leapfrog their competitors - often taking the dominant position in their industry through their superior profitability and customer retention levels.
Want to unlock value from your customer data? Contact us at IntelliNova – we’ve been extracting value from customer data since the early 90s. Make the call - you’ll start deriving benefits from your data in only a few weeks..
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We hope that your find the articles on this site useful, and that they help you with your success in customer relationship management.
Customer Relationship Management News
- On Customer Loyalty: QA With Bruce Temkin
Customer experience expert Bruce Temkin offers tips on how insurers can keep their customers coming back.
- Vividwireless Deploys RightNow CRM For Customer Service Support
vividwireless has deployed RightNows CX customer relationship management system to support the delivery of its customer service across multiple interaction channels including phone, web, email and chat. According to RightNow, vividwireless which operates WiMAX based wireless broadband services in Perth, Melbourne and Sydney “aims to differentiate itself by providing exceptional customer …
- InfoWorld Recognizes SugarCRM For Best Open Source Software
CUPERTINO, Calif.BUSINESS WIRESugarCRM, the worlds leading provider of open source customer relationship management CRM software, today announced that it has been chosen as a 2010 InfoWorld Best of Open Source Bossie Awards winner in the category for best open source applications. Companies around the world rely on technology to enable and enhance their business operations and deliver …
- Tagetik Reports Strong First Half 2010 In The USA
STAMFORD, Connecticut, September 2, 2010 /PRNewswire/ Tripled turnover and Growing Customer Satisfaction Strengthen Tagetik to Market Flexible Performance Management Platform Tagetik, a global provider of Performance Management, Enterprise Governance, Risk Compliance and Business Intelligence software solutions, today reported strong business figures from its U.S. operation, Tagetik …
