- effective techniques to dramatically improve profitability”
Most businesses are awash with more data than they can deal with – prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this data to effectively manage customer relationships.
In almost all cases sales and service staff are servicing customers who are not generating the most profits - which means that the business’s most important customers are being neglected. Little wonder that some of your best customers decide to leave.
An effectivesolution can ensure your marketing and sales teams have customer information that they can easily use to significantly grow the value of your customer base – typically:
- Your most profitable customers, and what characteristics make them so.
- Changes in customer purchasing behaviour – either an opportunity or threat.
- Gaps in product portfolios – indicating cross-sell, up-sell, and repeat-sell opportunities.
Over the past decade, customer relationship management solutions have evolved to the extent that they enable a business to grow the lifetime value of its customers, as well as counter customer defections.
Successful CRM implementations have enabled companies to leapfrog their competitors – often taking the dominant position in their industry through their superior profitability and customer retention levels.
Want to unlock value from your customer data? Contact us at IntelliNova – we’ve been extracting value from customer data since the early 90s. Make the call – you’ll start deriving benefits from your data in only a few weeks..
We hope that your find the articles on this site useful, and that they help you with your success in customer relationship management.
Customer Relationship Management News
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Nimble, the pioneer in social relationship management software, has been ranked 1 CRM by G2 Crowd, a leading source of business technology reviews. The G2 Crowd CRM Grid, is a comprehensive report on …
- Global Customer Relationship Management CRM Market 20142018: Key Vendors Are IBM, Oracle, Microsoft, Salesforce.com …
DUBLIN, September 18, 2014 /PRNewswire/ Research and Markets http://www.researchandmarkets.com/research/rq5stb/globalcustomer has announced the addition of the “Global Customer Relationship …
- CRM Customer Relationship Management Market Revenue To Reach 24.22 Billion By 2018 Report By MarketsandMarkets
CRM Customer Relationship Management Market report focuses on leveraging social tools and sites, to generate opportunities for enterprises in creating effective brand presence among its customers. http://www.marketsandmarkets.com/MarketReports/customerrelationshipmanagementsocialcrmmarket990.html PRWeb September 13, 2014 Read the full story at http://www.prweb.com/releases/crm …
- The Best CRM Software As Selected By Business Professionals
By allowing companies to track and manage customer interactions, CRM customer relationship management systems are key to the success of sales and marketing teams. There are a lot of alternative systems to choose from though which can present a problem when it comes to picking the best option for the needs of a particular enterprise. In order to help with this business software user review site …