Analysis

Customer Profiling

Customer profiling is the practice of analysing customer behaviour, and allocating profits and costs to the various activities that the customer conducts with your business. If this is carried out on a systematic basis, the understanding that you develop of your customers helps you extract the maximum value from each customer relationship…

Activity Based Costing

The ABC method has some detractors – there are some that feel the cost and effort to derive ABC costs outweigh any benefits derived from the information. Over-complex ABC analysis is definitely not necessary. However, some ABC analysis is essential in any business environment that wishes to get a more accurate understading of its product and customer profitability….

Gaining Business Intelligence

A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company…

Use Activity Based Costing to Optimize Prices

Many large businesses have implemented price optimization software to determine their costs and optimum prices to charge customers. Small and mid-sized businesses can achieve the same benefits by using activity-based costing (or ABC)…

Service Businesses Can Benefit from Activity Based Costing

There is a mistaken assumption that activity-based costing is only beneficial to manufacturing businesses – service businesses can also achieve the same benefits by using it…