Customer Profiling
Customer profiling is the practice of analysing customer behaviour, and allocating profits and costs to the various activities that the customer conducts with your business. If this is carried out on a systematic basis, the understanding that you develop of your customers helps you extract the maximum value from each customer relationship…
Activity Based Costing
The ABC method has some detractors – there are some that feel the cost and effort to derive ABC costs outweigh any benefits derived from the information. Over-complex ABC analysis is definitely not necessary. However, some ABC analysis is essential in any business environment that wishes to get a more accurate understading of its product and customer profitability….
Mining Patent Data for Competitive Intelligence
Patent are the source of the technological innovation and detailed mining of patent literature is proven to be useful for Competitive Intelligence. This article attempts to analyze importance and methods for the patent data mining and their future use in the competitive intelligence.
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company…
Use Activity Based Costing to Optimize Prices
Many large businesses have implemented price optimization software to determine their costs and optimum prices to charge customers. Small and mid-sized businesses can achieve the same benefits by using activity-based costing (or ABC)…
Service Businesses Can Benefit from Activity Based Costing
There is a mistaken assumption that activity-based costing is only beneficial to manufacturing businesses – service businesses can also achieve the same benefits by using it…
How to Build A Steady Stream of Customers–Step One
If you worry about getting more customers to your business, you are not alone. The stress and worry of getting enough good customers is the number one reason small business owners lose sleep. The surest way to move your business to the next level is to focus on “who” is your customer…
Slice and Dice
Market segmentation is a key component of an effective strategic marketing plan. It can facilitate insightful market analysis, discovery of underserved niches, and approaches that achieve competitive advantage.
Who Are You Best Customers?
Your best prospective customers are a lot like your current customers. Customer profiling helps develop a set of information about your current customer base.
Do You Know Enough About Your Customers
Profiling your customers and your market can often be fun and interesting, because you learn more about your product, your customers and the way your customers think and perceive your product…