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1 to 1 : Peppers and Rogers

Nationwide Has Customers Covered

At Nationwide, a U.S. property & casualty insurance and financial services company, we’re passionate about providing service so good that it sells our product. We work with customers through three distribution channels: our exclusive insurance agents, independent insurance agents, and direct sales. I am the service leader for our exclusive agency channel, which sells only Nationwide-branded products. The customers we deal with are exclusive agency customers only.

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Patience Is Not a Customer Virtue

Just as your company needs to understand how to encourage customer evangelism, it also must defend against customer attacks — especially in the contact center, where angry customers often can be a drain on employee productivity.

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Outsourced Marketing: Do Your Customers Benefit?

Firms need to weigh the benefits when giving
third parties the keys to their customer closets.

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LG Telecom Digs Deep into Customer Data

Forget about catching up to the competition. Korea's LG Telecom focuses on customer insight to make its mark.

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Service Firms Need Customer Tune-Up

Just because you have a customer doesn't mean you'll keep her. Tell that to the professional services firms.

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Customers Know When They're Valuable

New research shows that customers understand and prefer the idea of treating different customers differently.

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Keystone Stretches Resources to Meet Customer Needs

The healthcare provider found ways to improve the patient experience, even within the boundaries of strict government regulations.

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Email is No Longer a Private Matter

Discuss the role privacy plays in email communications with employees and partners.

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Nectar Fortifies Customer Value with Amex

The U.K. loyalty program jumps ship from Barclay Card to American Express with long-term customer growth in mind.

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Opt-In vs. Opt-Out: The Reality of Switching

Do the improvements in customer value outweigh the fears of losing customers when switching to an opt-in model?

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