A distinguishing feature of UPS's customer strategy is our use of technology integration
to create one-to-one relationships with each of our customers and strengthen their value
propositions. The approach took root in the late 1990s as the emergence of the Internet
helped us enable our customers to track their packages. That tracking convenience
equipped our customers with a much better way to serve their customers.

It used to be simple. A company had a chief executive officer. He called the
shots, did the interviews, and got the big bucks. Now the C-suite, to paraphrase
Elvis Costello, is gettin' mighty crowded. Organizations with an enterprisewide
customer focus increasingly are appointing chief marketing officers (CMOs), chief
customer officers (CCOs), and chief privacy officers (CPOs). These customer-
centric strategists are the new driving force behind building customer value.

The word “strategy” may be one of the most misused and
misunderstood words in business today.

The manufacturer mended customer holes to gain customer insight about product development.

It used to be little more than a trendy position for marketers, but the position of Chief Marketing Officer has evolved into one based on building customer value.

Traditional customer acquisition
strategies just don't fit in today's competitive car market.
Dealers and manufacturers find new ways to learn more about
customers and prospects.

Once the darling of e-commerce
retail, Reflect.com closed its doors last month. What went
wrong?

A traditional complaint among privacy professionals is the
lack of support and resources they are given to do their job.

Companies are moving away from the eyeball game to
finding the qualified people who are interested in their
products and services.

Spurred by the demands of multiple customer constituencies, <A HREF=”http://www.1to1.com/linkpass.aspx?Action=ExternalUrl&URL=www.cunamutual.com&FROM=INSIDE&User_ID={user_id}&cid={campaign_id}”>CUNA Mutual Group</A> is putting the finishing touches on a four-year project designed to provide greater personalization and customer intimacy for the numerous financial institutions it serves. The 70-year-old firm specializes in providing solutions to credit unions and their end customers, and as one of the most successful companies in this space, CUNA has amassed $14 billion in assets.