An Online Publishers Association exhibit covers all media channels, and touches on viral marketing with an interactive demonstration.

A behavioral targeting deal reveals Detroit’s outrageous appetite for ad inventory that reaches in-market car buyers.

Local ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find.

An online "Parental Enlightenment Kit" offers a kitschy "PressurePoint" presentation.

JupiterResearch expects emerging players in the search engine space to push paid search ahead of display.

Four business and financial Web properties will merge under the CNNMoney.com brand.

Broadcast advertising revenue will give way to inventory in video games and online in 2006, Jack Myers forecasts.

New features in Eyeblaster v 6.0 include ad synchronization within a page, behavioral sequencing, and a rich media creation tool geared toward coop advertising.

The $2.6 billion purchase lets eBay expand into lead generation.

The SEM firm’s new automated data platform will integrate reporting on marketing campaigns across a variety of channels.