Customer Relationship Management

A new methodology brings together online audience measurement results from the NetView panel and SiteCensus analytics approach.

CBS continues its "cable bypass" strategy to nab at-work sports fans.

While online advertising in Canada continues to grow, the pace appears to be slowing.

The case was resolved out of court, so advertisers are still left without legal guidance on use of trademarks within ads or as keywords.

Its purchase of the gaming and entertainment network gives News Corp. a stronger foothold with a young male audience and brings it a step closer to major portal status.

The deal, worth $120 million, merges a database marketing giant with one of the best-known names in e-mail.

The deal will result in a joint venture to provide search services to the Japanese market.

A study commissioned by SEM firm iProspect found that fewer than half of search marketers are being evaluated based on business goals.

The media giant expects that 50 percent of media consumed will be digital by 2007.

Investor Mitsui has a history of working with U.S. based digital marketing firms.