ClickZ Solutions For Marketers

Nielsen//NetRatings Combines Panel, Analytics Results

A new methodology brings together online audience measurement results from the NetView panel and SiteCensus analytics approach.


CBS Brings More Video to SportsLine

CBS continues its "cable bypass" strategy to nab at-work sports fans.


Online Advertising in Canada Grows, Slows

While online advertising in Canada continues to grow, the pace appears to be slowing.


Geico, Google Settle Trademark Dispute

The case was resolved out of court, so advertisers are still left without legal guidance on use of trademarks within ads or as keywords.


News Corp. to Buy IGN

Its purchase of the gaming and entertainment network gives News Corp. a stronger foothold with a young male audience and brings it a step closer to major portal status.


Epsilon to Snap Up Bigfoot Interactive

The deal, worth $120 million, merges a database marketing giant with one of the best-known names in e-mail.


Dentsu, 24/7 Real Media in SEM Partnership

The deal will result in a joint venture to provide search services to the Japanese market.


Study: Most Marketers Not Measuring Right SEM Results

A study commissioned by SEM firm iProspect found that fewer than half of search marketers are being evaluated based on business goals.


Aegis Pins Growth Hopes on Digital Media

The media giant expects that 50 percent of media consumed will be digital by 2007.


Feedster Wins Funding Round

Investor Mitsui has a history of working with U.S. based digital marketing firms.