Interactive agency ID Society was responsible for the strategy, creative, and Web site creation for the initiative.

A bevy of Web and wireless companies is asking their large user bases to consider donating to humanitarian aid groups.

Sprint Nextel lets loose a new branding campaign to introduce the newly merged brand.

Think Partnership terminates its proposed merger with SEM firm Proceed Interactive.

A sweepstakes offering "technology makeovers" to small businesses is promoted via an online campaign.

An interdisciplinary team from Omnicom wins the firm’s business away from incumbent Interpublic.

The acquisition of Teleo could enable MSN to offer the pricing model to local advertisers.

A "limited test" with several tech-focused magazines began this month.

Web site operators are invited to carry banners linking to disaster relief donation pages.

LEGO Factory lets customers design their own LEGO sets on the Web and have them made to specification.