Customer Relationship Management

Rich media vendors are doing more creative production than ever before.

The full-service advertising arm of PR giant Burson-Marsteller is giving clients a snapshot of their online positioning, along with recommendations to improve it.

The company taps a partner to help it compete in local search.

Overstock.com Auctions pushes Jennifer Lopez’ new clothing line by putting samples up for bid.

Local search sites are soliciting user-provided content for credible referrals.

A weekend upgrade turns into a weekday headache for paid search advertisers.

A video-heavy site tells the story of one very dedicated Mountain Dew aficionado.

A new management team will lead the company’s attempts to transform from pop-up ad vendor to behavioral marketing network.

The agency will unify search and affiliate marketing practices under one leader.

More data needed before setting a course, according to the IAB.