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CRM software is only as good as the information it contains. Fortunately the common reason for CRM failure – poor data quality – is also one of the easiest to avoid.
Posted in CRM Implementation
Customer Relationship Management were created out of the need for software to analyze customer’s data – transforming raw data into useful customer information. Now they are being configured to support all the external functions of a company.
Posted in CRM Implementation | Tagged crm functions, Customer Relationship Management (CRM) functions, functions in a customer relationship management, functions of a CRM, functions of accounting in crm, functions of CRM, The Function of Customer Relationship Management