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	<title>Customer Relationship Management</title>
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	<description>CRM tips and techniques to maximise customer profitability</description>
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		<title>Are You Ignoring These Marketing Principles</title>
		<link>http://intellinova.com/marketing-strategy/effective-marketing/are-you-ignoring-these-marketing-principles/</link>
		<comments>http://intellinova.com/marketing-strategy/effective-marketing/are-you-ignoring-these-marketing-principles/#comments</comments>
		<pubDate>Fri, 17 Feb 2006 05:19:15 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Effective Marketing]]></category>

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		<description><![CDATA[In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.]]></description>
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		<title>CRM = Customer&#8217;s don&#8217;t Really Matter</title>
		<link>http://intellinova.com/crm/crm-customers-dont-really-matter/</link>
		<comments>http://intellinova.com/crm/crm-customers-dont-really-matter/#comments</comments>
		<pubDate>Wed, 21 Dec 2005 20:03:12 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[CRM]]></category>

		<guid isPermaLink="false">http://intellinova.com/?p=321</guid>
		<description><![CDATA[CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. But as with all good technology, it hasn't actually brought the sales teams, marketing departments, or customer service departments any closer to the customer at all! Technology is a cold hard process that rarely subsitutes for a human voice and social interaction...]]></description>
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		<title>Customer Profiling</title>
		<link>http://intellinova.com/analysis/customer-profiling/customer-profiling/</link>
		<comments>http://intellinova.com/analysis/customer-profiling/customer-profiling/#comments</comments>
		<pubDate>Mon, 28 Nov 2005 20:54:11 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Customer Profiling]]></category>

		<guid isPermaLink="false">http://intellinova.com/?p=320</guid>
		<description><![CDATA[Customer profiling is the practice of analysing customer behaviour, and allocating profits and costs to the various activities that the customer conducts with your business. If this is carried out on a systematic basis, the understanding that you develop of your customers helps you extract the  maximum value from each customer  relationship...]]></description>
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		<title>Activity Based Costing</title>
		<link>http://intellinova.com/analysis/activity-based-costing/activity-based-costing/</link>
		<comments>http://intellinova.com/analysis/activity-based-costing/activity-based-costing/#comments</comments>
		<pubDate>Mon, 28 Nov 2005 20:21:32 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Activity Based Costing]]></category>

		<guid isPermaLink="false">http://intellinova.com/?p=319</guid>
		<description><![CDATA[The ABC method has some detractors - there are some that feel the cost and effort to derive ABC costs outweigh any benefits derived from the information. Over-complex ABC analysis is definitely not necessary. However, some ABC analysis is essential in  any business environment that wishes to get a more accurate understading  of its product and customer profitability....]]></description>
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		<title>Effective Marketing</title>
		<link>http://intellinova.com/marketing-strategy/effective-marketing/effective-marketing/</link>
		<comments>http://intellinova.com/marketing-strategy/effective-marketing/effective-marketing/#comments</comments>
		<pubDate>Mon, 28 Nov 2005 20:01:30 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Effective Marketing]]></category>

		<guid isPermaLink="false">http://intellinova.com/?p=318</guid>
		<description><![CDATA[Effective marketing is all about getting the most  bang for your marketing bucks.  This will typically lend itself to a focus on database and direct marketing, rather than on institutional marketing - with its  strong emphasis on glamour  advertising.]]></description>
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		<title>You And CRM</title>
		<link>http://intellinova.com/crm/strategy/you-and-crm/</link>
		<comments>http://intellinova.com/crm/strategy/you-and-crm/#comments</comments>
		<pubDate>Thu, 24 Nov 2005 20:13:55 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[CRM Strategy]]></category>
		<category><![CDATA[article on crm and marketing strategy]]></category>
		<category><![CDATA[businesses crm strategy example]]></category>
		<category><![CDATA[crm benefits not realised]]></category>
		<category><![CDATA[CRM strategy]]></category>
		<category><![CDATA[crm strategy for dummies]]></category>
		<category><![CDATA[giant supermarketcrm programme]]></category>
		<category><![CDATA[is amazons CRM strategy sustainable]]></category>
		<category><![CDATA[supermarket crm]]></category>
		<category><![CDATA[take it or leave it crm]]></category>

		<guid isPermaLink="false">http://intellinova.com/?p=317</guid>
		<description><![CDATA[CRM (Customer Relationship Management) is on the tip of a lot of tongues these days, of those hoping to break through into a new and better way of doing business. But the real strength of this idea isn't new at all. In plain English it simply means putting your customers first. Many successful merchants have utilized this approach for years...]]></description>
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		<title>Marketing Message</title>
		<link>http://intellinova.com/marketing-strategy/unique-selling-proposition/marketing-message/</link>
		<comments>http://intellinova.com/marketing-strategy/unique-selling-proposition/marketing-message/#comments</comments>
		<pubDate>Thu, 24 Nov 2005 19:12:55 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[dan kennedy unique selling proposition]]></category>
		<category><![CDATA[fragrance unique selling point examples]]></category>
		<category><![CDATA[fragrances unique selling proposition]]></category>
		<category><![CDATA[how to create a unique selling point for perfumes]]></category>
		<category><![CDATA[perfumes unique selling points]]></category>
		<category><![CDATA[single message proposition]]></category>
		<category><![CDATA[single message proposition adalah]]></category>
		<category><![CDATA[single message propotition]]></category>
		<category><![CDATA[unique selling point for perfume]]></category>
		<category><![CDATA[unique selling point of a perfume]]></category>
		<category><![CDATA[unique selling point to perfumes]]></category>
		<category><![CDATA[unique selling points für ein parfum]]></category>
		<category><![CDATA[unique selling proposition fragrance]]></category>
		<category><![CDATA[unique selling proposition fragrance examples]]></category>
		<category><![CDATA[USP for perfumes]]></category>
		<category><![CDATA[USP message]]></category>
		<category><![CDATA[usps (unique selling points) of perfume]]></category>
		<category><![CDATA[why it should be single message proposition]]></category>

		<guid isPermaLink="false">http://intellinova.com/?p=316</guid>
		<description><![CDATA[A business's marketing message is an essential element of its overall marketing communication. The marketing message is a tight statement of what services  being offered that answer's a prospect's instinctive question:  'What's in it for me?'...]]></description>
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		<title>Paid Search Expected to Outpace Display By 2010</title>
		<link>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/paid-search-expected-to-outpace-display-by-2010/</link>
		<comments>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/paid-search-expected-to-outpace-display-by-2010/#comments</comments>
		<pubDate>Sun, 25 Sep 2005 06:00:00 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[ClickZ Solutions For Marketers]]></category>

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		<description><![CDATA[JupiterResearch expects emerging players in the search engine space to push paid search ahead of display.]]></description>
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		<title>Virgin Mobile Helps Kids Beg for Mobile Service</title>
		<link>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/virgin-mobile-helps-kids-beg-for-mobile-service/</link>
		<comments>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/virgin-mobile-helps-kids-beg-for-mobile-service/#comments</comments>
		<pubDate>Sun, 25 Sep 2005 00:30:00 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[ClickZ Solutions For Marketers]]></category>
		<category><![CDATA[virgin customer relationship managment]]></category>

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		<description><![CDATA[An online &#34;Parental Enlightenment Kit&#34; offers a kitschy &#34;PressurePoint&#34; presentation.]]></description>
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		<title>Classifieds Still King but Paid Search Looms Locally</title>
		<link>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/classifieds-still-king-but-paid-search-looms-locally/</link>
		<comments>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/classifieds-still-king-but-paid-search-looms-locally/#comments</comments>
		<pubDate>Sun, 25 Sep 2005 06:00:00 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[ClickZ Solutions For Marketers]]></category>

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		<description><![CDATA[Local ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find.]]></description>
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