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	<title>Customer Relationship Management</title>
	<link>http://intellinova.com</link>
	<description>Customer Relationship Management | CRM niche site - tips and techniques to maximise customer profitability</description>
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		<title>Are You Ignoring These Marketing Principles</title>
		<description><![CDATA[In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.]]></description>
		<link>http://intellinova.com/marketing-strategy/effective-marketing/are-you-ignoring-these-marketing-principles/</link>
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		<title>CRM = Customer&#8217;s don&#8217;t Really Matter</title>
		<description><![CDATA[CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. But as with all good technology, it hasn't actually brought the sales teams, marketing departments, or customer service departments any closer to the customer at all! Technology is a cold hard process that rarely subsitutes for a human voice and social interaction...]]></description>
		<link>http://intellinova.com/crm/crm-customers-dont-really-matter/</link>
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		<title>Customer Profiling</title>
		<description><![CDATA[Customer profiling is the practice of analysing customer behaviour, and allocating profits and costs to the various activities that the customer conducts with your business. If this is carried out on a systematic basis, the understanding that you develop of your customers helps you extract the  maximum value from each customer  relationship...]]></description>
		<link>http://intellinova.com/analysis/customer-profiling/customer-profiling/</link>
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		<title>Activity Based Costing</title>
		<description><![CDATA[The ABC method has some detractors - there are some that feel the cost and effort to derive ABC costs outweigh any benefits derived from the information. Over-complex ABC analysis is definitely not necessary. However, some ABC analysis is essential in  any business environment that wishes to get a more accurate understading  of its product and customer profitability....]]></description>
		<link>http://intellinova.com/analysis/activity-based-costing/activity-based-costing/</link>
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		<title>Effective Marketing</title>
		<description><![CDATA[Effective marketing is all about getting the most  bang for your marketing bucks.  This will typically lend itself to a focus on database and direct marketing, rather than on institutional marketing - with its  strong emphasis on glamour  advertising.]]></description>
		<link>http://intellinova.com/marketing-strategy/effective-marketing/effective-marketing/</link>
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		<title>You And CRM</title>
		<description><![CDATA[CRM (Customer Relationship Management) is on the tip of a lot of tongues these days, of those hoping to break through into a new and better way of doing business. But the real strength of this idea isn't new at all. In plain English it simply means putting your customers first. Many successful merchants have utilized this approach for years...]]></description>
		<link>http://intellinova.com/crm/strategy/you-and-crm/</link>
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		<title>Marketing Message</title>
		<description><![CDATA[A business's marketing message is an essential element of its overall marketing communication. The marketing message is a tight statement of what services  being offered that answer's a prospect's instinctive question:  'What's in it for me?'...]]></description>
		<link>http://intellinova.com/marketing-strategy/unique-selling-proposition/marketing-message/</link>
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		<title>Ad Exhibit Looks to Past, Interactive Future</title>
		<description><![CDATA[An Online Publishers Association exhibit covers all media channels, and touches on viral marketing with an interactive demonstration.]]></description>
		<link>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/ad-exhibit-looks-to-past-interactive-future/</link>
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		<title>Detroit Wants More Ad Inventory, Gets It</title>
		<description><![CDATA[A behavioral targeting deal reveals Detroit's outrageous appetite for ad inventory that reaches in-market car buyers.]]></description>
		<link>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/detroit-wants-more-ad-inventory-gets-it/</link>
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		<title>Classifieds Still King but Paid Search Looms Locally</title>
		<description><![CDATA[Local ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find.]]></description>
		<link>http://intellinova.com/rss-feeds/clickz-solutions-for-marketers/classifieds-still-king-but-paid-search-looms-locally/</link>
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