Marketing Methods

Loyalty Cards Systems – Beware, Some Should Be Avoided

A loyalty card scheme can help a retail or hospitality business’s marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour…

Harness The Marketing Power of Postcards

How to dramatically increase your web site traffic. Do you tend to limit yourself only to Internet-based promotions? You can use a regular old postcard to build traffic to your web site by the thousands in almost no time at all…