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By Jeff Walters
A loyalty card scheme can help a retail or hospitality business’s marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour…
Posted in Loyalty Marketing
By Jeff Walters
With the growth of larger stores, a relatively new marketing component — the loyalty card – has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card — with its unique customer ID — provides the vital link between products sold, and customer demographics.
Posted in Loyalty Marketing | Tagged best way to introduce loyalty cards, characteristics of customer loyalty card, demographic characteristics for loyalty cards, how to sell loyalty cards, implementation of crm in lifestyle, issue loyalty card to customer details, loyalty card implementation, loyalty cards and crm, unique store customer loyalty card, what are some tips on how to sell loyalty cards to customers, what details are there in loyalty cards, what details do i have to provide for a loyalty card?
By Jeff Walters
This second article covers the negative impact forums can have on your customer relationship management initiatives – both through your own actions, as well as those of unhappy customers…
Posted in Internet Marketing | Tagged crm negative web sites, customer relationship and internet marketing, customer relationship in internet mareting, customer relationship management in cyber marketing, customer relationship management perils, customer relationship mgt in cyber marketing, customer relationship through internet marketing, forum sites for negative internet marketing, impact internet crm, impact of internet IN CRM, impact of internet on crm, impact on internet on crm, perils of customer relation management
Postcard marketing is once of the cheapest forms of direct marketing. It is also highly effective for certain types of mailings – here’s a list of the various ways you can use postcard marketing in your business.
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By Jeff Walters
Forums are not only useful for sharing ideas and web-networking – they can also be used as part of your customer relationshiop management strategy. This first article covers the positive impact forums can have on your customer relationship management initiatives.
Posted in Internet Marketing | Tagged best ideasto improve customer relationship forums, customer relationship management forums, relationship forums, use of websitesand internet to enhance customers relationship
Need to give your business a quick lift? Need a quick way to get more sales? Need a new lead generation tool? Take another look at postcard marketing…
Posted in Postcard Marketing | Tagged are postcards cheaper to mail AL, create sales postcards, do postcards advertising work, HOW DOES A POSTCARD LOOK, how postcard ads can boost sales, Make Call Post Card E-mail, postcard advertising doesnt work, sales postcards, software for creating advertising postcards, the way to do postcard for advertising, why post cards are a quicker way
How to dramatically increase your web site traffic. Do you tend to limit yourself only to Internet-based promotions? You can use a regular old postcard to build traffic to your web site by the thousands in almost no time at all…
Posted in Postcard Marketing
People often look at marketing ROI in terms of response rate. This is wrong thinking. When it comes to marketing ROI, you have to measure campaign costs vs the profits generated to determine the Return on Investment. Response rate is irrelevant – are you’re making a profit?
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An internet marketing strategy plays a vital part of a marketing strategy – for just about any business, small or large. But you can’t put up a web site and hope that people will just arrive – you need to promote it…
Want your own business operating 24 hours a day making money for you? We all know that many people have created successful internet businesses with little or no money. So what makes the attitude of a champion work online?