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By Jeff Walters
A business’s marketing message is an essential element of its overall marketing communication. The marketing message is a tight statement of what services being offered that answer’s a prospect’s instinctive question: ‘What’s in it for me?’…
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The Million Dollar USP Maker is an excellent ebook packed full of examples of USPs. It provides 10 different techniques to help you identify and craft your USP message.
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An explanation of three marketing terms (Unique Selling Proposition or USP, Single Message, and Tagline) that you need to understand when creating your marketing message…
Posted in Unique Selling Proposition