Ad Exhibit Looks to Past, Interactive Future
An Online Publishers Association exhibit covers all media channels, and touches on viral marketing with an interactive demonstration.
Detroit Wants More Ad Inventory, Gets It
A behavioral targeting deal reveals Detroit’s outrageous appetite for ad inventory that reaches in-market car buyers.
Classifieds Still King but Paid Search Looms Locally
Local ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find.
Virgin Mobile Helps Kids Beg for Mobile Service
An online "Parental Enlightenment Kit" offers a kitschy "PressurePoint" presentation.
Paid Search Expected to Outpace Display By 2010
JupiterResearch expects emerging players in the search engine space to push paid search ahead of display.
Collaboration Is Critical in a Multi-Channel B2B Environment
In B2B markets, in particular, a customer- and market-based strategy should underpin the collaborative roles of different resources, according to Jeremy Cox.
Inside Scoop: What Role Does a “Chief Customer Officer” Play?
A member of the new breed of “chief customer officer” is Dennis DeGregor, senior vice president for Bank of America. He shares his ideas with CRMGuru.com founder Bob Thompson.
When In Rome, Don’t Speak Greek: Marketers and Sales Need a New Mindset
When Gary Schmidt and Morris Karolicki went to work with a “disfunctional” organization, they found that marketers focused on dissecting and proving why sales was wrong. While they may have been right and winning the battle, they were losing the war—badly.
There’s no “I” in Team
There are several factors Debbie Qaqish deems necessary in creating a collaborative environment where sales and marketing not only co-exist but also provide measurable results that matter.
RBC Finds a Customer-First Strategy Builds Loyalty and Profit
An aim for balance is a large part of how the Royal Bank of Canada has become the epitome of a business with the customer at its heart.