All in the Family
Bell Canada is making a splash. From advertising dominance at Toronto’s busy intersections, to sponsorship of the 2010 Olympics in Vancouver, most places Canadians turn they see the Bell Canada brand. The communications provider hopes the flurry of advertisements and the aggressive 125th anniversary marketing campaign will shed the image some analysts have formed that the company is asleep at the switch.
Read the article at: 1 to 1 : Peppers and Rogers
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- Using Demographic Data For Your Direct Mail Marketing Campaign
- RBC Finds a Customer-First Strategy Builds Loyalty and Profit
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