Are You Ready for the C-Suite?
It used to be simple. A company had a chief executive officer. He called the
shots, did the interviews, and got the big bucks. Now the C-suite, to paraphrase
Elvis Costello, is gettin' mighty crowded. Organizations with an enterprisewide
customer focus increasingly are appointing chief marketing officers (CMOs), chief
customer officers (CCOs), and chief privacy officers (CPOs). These customer-
centric strategists are the new driving force behind building customer value.
Read the article at: 1 to 1 : Peppers and Rogers
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Last 5 posts in 1 to 1 : Peppers and Rogers
Related Content ...
- If You Benchmark, You’ll Find Customer-Centricity Sells Itself
- How Do You Trump Willy Wonka? Align Your People to a Customer-Centric Organization
- An Internet Marketing Strategy That Works
- Are You Ignoring These Marketing Principles
- Hosted CRM - What is it?
