If your organization suddenly had to compete with 15 new companies in your space, what would you do?
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If you are Eneco Energie, a Holland-based supplier of gas, electricity, and heat, you’d merge your customer data with operations data. In 2002, faced with the liberalization of the energy market, the company centralized these two data sources in an effort to stay ahead of the competition. “What we saw is that we needed an early warning system, or we would lose a lot of customers,” says Ton van den Dungen, manager of business intelligence and control at Eneco.


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