Personal Touch Opens Up Hewlett-Packard's Portal Strategy
Sometimes the practice of looking at your business from the customer's point of view can pay huge dividends. Case in point: <A HREF=”http://www.1to1.com/linkpass.aspx?Action=ExternalUrl&URL=www.hp.com&FROM=INSIDE&User_ID={user_id}&cid={campaign_id}”>Hewlett-Packard's</A> enterprise personalization program. After looking at how enterprise customers viewed their communications practices, HP has provided almost all of them with personalized information access, resulting in positive revenue and customer satisfaction scores to back its success.
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