Return on Customer Hits the Streets
Watch out Wall Street: Besides measuring long-term customer value, ROC can also help keep corporate governance in check.
Read the article at: 1 to 1 : Peppers and Rogers
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Last 5 posts in 1 to 1 : Peppers and Rogers
Related Content ...
- Measurement Should Be From the Customer’s Point of View
- Is Your CRM (Customer Relationship Management) System Doomed To Fail
- Small Business CRM Is Here To Stay
- 3 Reasons Why CRM Strategies Fail
- You And CRM
