T-Mobile’s Global Strategy Goes Local

Filed under: 1 to 1 : Peppers and Rogers    

When visitors enter the conference rooms at the U.S. headquarters of T-Mobile, they may be intrigued by what awaits them. Some may even assume they’re in for a game of Texas Hold’em. That’s because at the center of each conference table rests a bowl of blue poker chips. Instead of displaying numbers, each side of the chip reads, “The customer is number one.”


Read the article at: 1 to 1 : Peppers and Rogers