Ad Exhibit Looks to Past, Interactive Future
An Online Publishers Association exhibit covers all media channels, and touches on viral marketing with an interactive demonstration.
Detroit Wants More Ad Inventory, Gets It
A behavioral targeting deal reveals Detroit’s outrageous appetite for ad inventory that reaches in-market car buyers.
Classifieds Still King but Paid Search Looms Locally
Local ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find.
Virgin Mobile Helps Kids Beg for Mobile Service
An online "Parental Enlightenment Kit" offers a kitschy "PressurePoint" presentation.
Paid Search Expected to Outpace Display By 2010
JupiterResearch expects emerging players in the search engine space to push paid search ahead of display.
Time Warner to Consolidate Financial Sites
Four business and financial Web properties will merge under the CNNMoney.com brand.
Advertisers Follow the Audience to Video Games
Broadcast advertising revenue will give way to inventory in video games and online in 2006, Jack Myers forecasts.
Eyeblaster Adds Multi-Unit Synchronization
New features in Eyeblaster v 6.0 include ad synchronization within a page, behavioral sequencing, and a rich media creation tool geared toward coop advertising.
EBay Jumps on Pay-Per-Call Bandwagon with Skype Buy
The $2.6 billion purchase lets eBay expand into lead generation.
Fathom Breaks Into Analytics
The SEM firm’s new automated data platform will integrate reporting on marketing campaigns across a variety of channels.