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CRM Futures: What If the Customer Were in Complete Control?

Howard Barrett asks you to imagine a world where advances in technology and changes in lifestyle and attitudes lead to a seismic shift in the way in which consumers interact with suppliers.


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Related Content ...

  • Customer Relataionship Management (CRM)
  • If You’re Going by the Old Rules, You Don’t Know Your Customer
  • For a Driving-Force Metric, Consider CPX
  • When It Comes to Strategy, Don’t Take a Page From Telecoms
  • How Do You Find Profitable Customers? Get To Know Your Own

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