Customer Experience—The Voice of the Customer
The big issue for many, writes Jennifery Kirkby, is getting others, particularly market research, to understand the value of linking messy operational data with precise research data—and using it.
Read the article at: CRMGuru Website
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Related Content ...
- The Voice of the Customer Is a Critical Feedback Loop
- Seeking a Fix to Customer Service Issues? Don’t Look in the Attic
- To Hear the Voice of the Customer, Listen Outside the Box
- Measurement Should Be From the Customer’s Point of View
- Where Does Customer Lifetime Value Fit in Your Strategy?
