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How Do You Find Profitable Customers? Get To Know Your Own

Once you know about customer value, your best customers’ migration path and what would lead those customers to defect, you enter a whole new acquisition game, writes Graham Hill.


Read the article at: CRMGuru Website

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  • 3 Reasons Why CRM Strategies Fail
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  • You Can’t Gauge Your Business Success Without Effective Measurement

Next Item: Using Demographic Data For Your Direct Mail Marketing Campaign
Previous item: If You’re Going by the Old Rules, You Don’t Know Your Customer
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