How do you build a better candy bar? You start by building a better organization, based on teamwork. Ken Wells knows this from personal experience. Too often, he writes, organizations that are striving to be customer-centric ignore a critical component: aligning the people in the organization to the strategy.


Read the article at: CRMGuru Website

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• Inside Scoop: You Can Sell Products and Please Customers
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• You Know You Don’t Have a Customer-Centric Strategy When …
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