Measurement Should Be From the Customer’s Point of View
Quick fixes almost always eclipse any focus on a long-term, sustainable marketing growth model, writes Julie Phillips Baker.
Read the article at: CRMGuru Website
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Related Content ...
- Applications and Processes Must Span Across Departments
- Where Does Customer Lifetime Value Fit in Your Strategy?
- Departments Work Together When They Have Real Numbers To Work With
- You Can’t Gauge Your Business Success Without Effective Measurement
- The Customer Must Be at the Heart of the Sales Loop
