Seeking a Fix to Customer Service Issues? Don’t Look in the Attic
The data a company collects is kind of like a cluttered attic, but, writes Charlie Isaacs, by leveraging web services in an SOA, a company can give the customer service agent the ability to drill through the clutter for the relevant nugget.
Read the article at: CRMGuru Website
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Related Content ...
- Customer Experience—The Voice of the Customer
- To Hear the Voice of the Customer, Listen Outside the Box
- Where Does Customer Lifetime Value Fit in Your Strategy?
- Don’t Let Your Strategy Be Another Statistic: Here Are Four Keys To Making It Work
- Applications and Processes Must Span Across Departments