To Hear the Voice of the Customer, Listen Outside the Box
Most companies, writes Jim Barnes, are simply looking to improve the things they already do. Addressing the unexpected is missing from their aspirations.
Read the article at: CRMGuru Website
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Last 5 posts in CRMGuru
Related Content ...
- Performance Is the Real Test of Your CRM Initiative
- Are U.K. Businesses Serious About CRM? A Survey Says “Yes”
- Don’t Let Your Strategy Be Another Statistic: Here Are Four Keys To Making It Work
- Applications and Processes Must Span Across Departments
- Measurement Should Be From the Customer’s Point of View
