Marketing Growth Workshops
IntelliNova’s primary mission is to help you to systematically use the full range of direct marketing methods to predictably grow your business.
In our Marketing Growth workshop, we introduce a Business Multiplier formula that is based on the following principles:
- To effectively market, you have to become an analyst - effective marketing is all about measurement.
- Usually a combination of marketing techniques deployed in tandem gives greatest results - it also lowers your business risks.
- We use the principle of compounding – small (=achievable) changes in several areas produce a major compounding effect
- Doing lots of small things is often better than a few big things every now and then - they create winning habits.
Note - we have adopted and built on the teachings of the direct marketing ‘gurus’ - Jay Abraham, Dan Kennedy, and others, as well as some of the leading Internet marketers - John Reese, Yanik Silver, and Corey Rudl. The collective wisdom of our marketing mentors has led to billions of dollars of increased revenues for their clients. We have combined their insights with our formidable hard-earned database marketing experience to create a practical, adaptable, and scalable marketing process suitable for entrepreneurial businesses at any stage of growth.
The 5 Ways To Grow A Business
We base our workshop on a simple framework - which helps the business team focus on specific marketing areas:
- Quantity of leads - the many ways to improve Lead Generation
- Conversion Ratio - affected by both sales skills and the specific offer
- Quantity of Client Transactions - ways to improve transaction frequency
- Average Transaction Value - techniques to increase the value of each and every sale
- Margins - not as sustainable as the others - but you do need to keep an eye on your transaction costs
In each of these focus areas, there are upwards of 25 different methods and techniques that can be used. Some of more suited to certain types of businesses, others cost more money, but at the end of the session, actionable tasks and responsibilities will have been identified for you and your team to start working on immediately after the workshop.
The goals of the marketing workshop:
- To deliver a doable action plan that will generate real business results fast, and
- To entrench the need for a systematic, measurable approach to marketing - one that can deliver predictable results - almost on demand.
Note - this is an intensive process - and will entail at least two 6 hour sessions to fully address the range of issues.
