An aim for balance is a large part of how the Royal Bank of Canada has become the epitome of a business with the customer at its heart.

Customer Relationship Management (CRM) is a business strategy that is designed to improve customer service. CRM is also aims to increase customer satisfaction, manage the best customers effectively, and gain new quality customers, thus increasing a business’s profitability…

Many large businesses have implemented price optimization software to determine their costs and optimum prices to charge customers. Small and mid-sized businesses can achieve the same benefits by using activity-based costing (or ABC)…

There are a number of analytical techniques that you can use to analyse your data to improve customer relationships. This category covers that main ones used to analyse customer behaviour…

Wanting an effective CRM solution?…..

“Customer Relationship Management
- effective techniques to dramatically improve profitability”
Progressively increase customer lifetime value, and ensure you retain your best customers…

Most businesses are awash with more data than they can deal with - prospect and customer lists, sales data, market research, and complaints – and yet their staff do not use this [...]