CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. But as with all good technology, it hasn’t actually brought the sales teams, marketing departments, or customer service departments any closer to the customer at all! Technology is a cold hard process that rarely subsitutes for a human voice and social interaction…

The ABC method has some detractors - there are some that feel the cost and effort to derive ABC costs outweigh any benefits derived from the information. Over-complex ABC analysis is definitely not necessary. However, some ABC analysis is essential in any business environment that wishes to get a more accurate understading of its product and customer profitability….