Customer profiling is the practice of analysing customer behaviour, and allocating profits and costs to the various activities that the customer conducts with your business. If this is carried out on a systematic basis, the understanding that you develop of your customers helps you extract the maximum value from each customer relationship…

If you worry about getting more customers to your business, you are not alone. The stress and worry of getting enough good customers is the number one reason small business owners lose sleep. The surest way to move your business to the next level is to focus on “who” is your customer…

Market segmentation is a key component of an effective strategic marketing plan. It can facilitate insightful market analysis, discovery of underserved niches, and approaches that achieve competitive advantage.