An aim for balance is a large part of how the Royal Bank of Canada has become the epitome of a business with the customer at its heart.

Many large businesses have implemented price optimization software to determine their costs and optimum prices to charge customers. Small and mid-sized businesses can achieve the same benefits by using activity-based costing (or ABC)…

Market segmentation is a key component of an effective strategic marketing plan. It can facilitate insightful market analysis, discovery of underserved niches, and approaches that achieve competitive advantage.

There are a number of analytical techniques that you can use to analyse your data to improve customer relationships. This category covers that main ones used to analyse customer behaviour…