In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

Customer profiling is the practice of analysing customer behaviour, and allocating profits and costs to the various activities that the customer conducts with your business. If this is carried out on a systematic basis, the understanding that you develop of your customers helps you extract the maximum value from each customer relationship…

There is a mistaken assumption that activity-based costing is only beneficial to manufacturing businesses - service businesses can also achieve the same benefits by using it…

The purpose of a business is to create a customer - Peter Drucker . Sadly, many business seem to ignore this most fundamental of business realities. If you cannot create customers, and cannot build the relationship after ginitial purchases into a valuable long term solution, then you don’t really have a business…

Customer Relationship Management were created out of the need for software to analyze customer’s data - transforming raw data into useful customer information. Now they are being configured to support all the external functions of a company.