CRM = Customer’s don’t Really Matter

CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. But as with all good technology, it hasn’t actually brought the sales teams, marketing departments, or customer service departments any closer to the customer at all! Technology is a cold hard process that rarely subsitutes for a human voice and social interaction…

Is Your CRM (Customer Relationship Management) System Doomed To Fail

CRM software is only as good as the information it contains. Fortunately the common reason for CRM failure – poor data quality – is also one of the easiest to avoid.