The Key to Building a Successful Online Presence Consistent and persistent online marketing is essential for any business that wants to succeed in today’s marketplace. In a hyper competitive environment, it’s hard to stay top of mind. You can. though, if you’re consistent with your marketing message, and you follow-up and stay in contact with your leads and customers. This … Read more
Maybe it’s time to have a website audit? If you’ve been questioning the performance of your site, or are wondering, “How can I drive more traffic?” … a ‘website audit’ is your answer. Picture an audit as a thorough inspection of your site. It’s much like a health check-up, although less intrusive …:) The first step is identifying the technical … Read more
Data plays a pivotal role in our lives – especially when strategic or operational decisions. And how ensure you’re making good data-driven decisions? With quality data and your ability to understand it – your data literacy. So – how do you increase the visibility of your data quality metrics to amplify data literacy, which leads to improving your data quality? … Read more
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective and – believe it or not – not that expensive to create. That said, a lot of small business … Read more
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton of time to spend on … Read more
When Joan Jett sang ‘I don’t give a damn bout my bad reputation’, the lyrics sounded fun and rebellious. But if you take that attitude when it comes to the online reputation of your business, it could be the kiss of death for your business. Not caring about your online reputation is a costly mistake that all too many businesses … Read more
You know that most people prefer to do business with those they feel that they “know, like, and trust.” For this reason, all online and offline business owners need to find ways to develop the story of their credibility as a business owner and business. Using social media to boost your business creditably is an effective way to accomplish it. … Read more
Are you sure you’re doing everything you can do to market your business online? If you’re not doing video marketing – then you’re making a big mistake. You probably have blog posts, photographs, infographics, and client testimonials – all the things you’re supposed to have. However, if you haven’t started including videos in your content mix, you’re seriously missing out. … Read more
Whether you like it or not, social media has now become a part of everyday life. This impacts how you market and present your business to both your prospects and existing customers. If you think that because you’re a small handyman service, or own a computer repair shop, you’re immune – think again! If you want to increase your market … Read more
It’s a sad reality that the Internet is full of misleading information and untruths. When these untruths involve your small business, your online reputation can suffer – which usually translates into lost sales. Sites like Rip-Off Report do not vet the information they are fed. This makes it incredibly easy for unscrupulous competitors and spiteful individuals to leave false information … Read more