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By Syndicated Article on May 27, 2005
Most businesses woefully underutilise the customer and business data they have available to them. Prospect data is often not captured, and once a relationship with a customer has started, the discipline of data quality maintenance is not applied – and so the data soon goes out of date. Pity – as real value exists in this data.
Posted in Database Marketing | Tagged getting the most out of the database, how to get the most out of your database, what information do you keep on clients on your database, what would u keep on clients on your database