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By Jeff Walters on August 24, 2005
A loyalty card scheme can help a retail or hospitality business’s marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour…
Posted in Loyalty Marketing
By Jeff Walters on August 23, 2005
With the growth of larger stores, a relatively new marketing component — the loyalty card – has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card — with its unique customer ID — provides the vital link between products sold, and customer demographics.
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