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By Jeff Walters on November 25, 2005
A business’s marketing message is an essential element of its overall marketing communication. The marketing message is a tight statement of what services being offered that answer’s a prospect’s instinctive question: ‘What’s in it for me?’…
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By Syndicated Article on August 26, 2005
The Million Dollar USP Maker is an excellent ebook packed full of examples of USPs. It provides 10 different techniques to help you identify and craft your USP message.
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By Syndicated Article on August 10, 2005
An explanation of three marketing terms (Unique Selling Proposition or USP, Single Message, and Tagline) that you need to understand when creating your marketing message…
Posted in Unique Selling Proposition