RSS Feeds

Detroit Wants More Ad Inventory, Gets It

A behavioral targeting deal reveals Detroit’s outrageous appetite for ad inventory that reaches in-market car buyers.

Classifieds Still King but Paid Search Looms Locally

Local ad spending, driven by classifieds and paid local search, is experiencing a growth spurt, two reports find.

Paid Search Expected to Outpace Display By 2010

JupiterResearch expects emerging players in the search engine space to push paid search ahead of display.

Inside Scoop: What Role Does a “Chief Customer Officer” Play?

A member of the new breed of “chief customer officer” is Dennis DeGregor, senior vice president for Bank of America. He shares his ideas with founder Bob Thompson.

When In Rome, Don’t Speak Greek: Marketers and Sales Need a New Mindset

When Gary Schmidt and Morris Karolicki went to work with a “disfunctional” organization, they found that marketers focused on dissecting and proving why sales was wrong. While they may have been right and winning the battle, they were losing the war—badly.

There’s no “I” in Team

There are several factors Debbie Qaqish deems necessary in creating a collaborative environment where sales and marketing not only co-exist but also provide measurable results that matter.