Marketing Insights


How Chatbot Marketing Works 101

Chatbots 101

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective and – believe it or not – not that expensive to create. That said, … Read more

The 5 Simple Marketing Metrics You Should Know

When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton … Read more

Is Your Online Reputation Costing You Business?

When Joan Jett sang ‘I don’t give a damn bout my bad reputation’, the lyrics sounded fun and rebellious. But if you take that attitude when it comes to the online reputation of your business, it could be the kiss of death for your business. Not caring about your online reputation is a costly mistake … Read more

Video Marketing – Is It In Your Marketing Mix?

Are you sure you’re doing everything you can do to market your business online? If you’re not doing video marketing – then you’re making a big mistake. You probably have blog posts, photographs, infographics, and client testimonials – all the things you’re supposed to have. However, if you haven’t started including videos in your content … Read more

Can You Make Sense Of Your Social Media Analytics?

Whether you like it or not, social media has now become a part of everyday life. This impacts how you market and present your business to both your prospects and existing customers. If you think that because you’re a small handyman service, or own a computer repair shop, you’re immune – think again! If you … Read more

How To Protect Your Online Reputation

Reputation Ratings

It’s a sad reality that the Internet is full of misleading information and untruths. When these untruths involve your small business, your online reputation can suffer – which usually translates into lost sales. Sites like Rip-Off Report do not vet the information they are fed. This makes it incredibly easy for unscrupulous competitors and spiteful … Read more

Is Your Website Costing You New Business?

Technology has evolved at a massive rate over the last decade. Both the internet and smart phones are now an integral part of everyday life. Smart phones are now the primary way that prospects search for information. Website optimisation is therefore essential if you want your business to stand any chance of succeeding. Your business’s … Read more