Marketing Strategy

Are You Ignoring These Marketing Principles

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

Effective Marketing

Effective marketing is all about getting the most bang for your marketing bucks. This will typically lend itself to a focus on database and direct marketing, rather than on institutional marketing – with its strong emphasis on glamour advertising.

Deciphering Marketing Lingo for Small Business Owners

An explanation of three marketing terms (Unique Selling Proposition or USP, Single Message, and Tagline) that you need to understand when creating your marketing message…

The Process of Change in Marketing Approaches

More and more companies are realizing that their most precious asset is their customer base. There is a shift from traditional marketing to customer targeted marketing.

The Sweet Aroma of Highly Effective Marketing

You need an effective way of getting through the marketing message clutter to get your prospect’s attention. Fail to do this, and you can have the best product in the world, and still go broke.